How to Write a Biography for a Website

A website biography is the version most people will read first. It tends to live on an About page, a team page, or the homepage itself, and it has to do two jobs at once: tell a stranger who you are and signal to search engines what you and your work are about.

The two-paragraph About-page structure

A surprisingly durable structure for a personal website About page:

Paragraph one — the public answer to "what do you do?"

A 75–100 word paragraph that could stand alone as a LinkedIn bio. Identity, role, one or two credibility signals, where you live. No origin story yet.

Paragraph two — the longer answer.

A 100–200 word paragraph that adds context: how you came to do this work, what you're currently focused on, what you care about, and where the work is going next.

After two paragraphs, almost everything else is filler. If the visitor wants more, they'll click through to a project page or a contact form.

A worked example

A two-paragraph About page for a fictional designer:

Jane Doe is a product designer focused on onboarding flows for B2B SaaS companies. Over the last decade she has worked with forty-plus product teams to reduce churn and lift activation, with documented activation lifts between 8% and 34% — including work with HelloSign, Pendo, and Hex. She runs a small studio, Example Studio, in Austin, Texas.

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Most of Jane's recent work focuses on the place where onboarding, copywriting, and product strategy meet — and on the argument that most "design problems" are actually writing problems. She is currently writing a short book about that idea, and consulting with two early-stage companies on product positioning. Outside the studio, she teaches a six-week onboarding workshop most quarters and writes occasional notes for founders at examplestudio.com/notes.

That's 191 words across two paragraphs.

First person or third person?

For a personal website, first person is more honest. Third person on a personal site reads as a press release. The exception is a personal site that functions as a press kit (authors, speakers) — there, third person is appropriate.

For a company team page, third person is the convention. Even on a one-founder company, third person reads more credibly because the same page lists future hires the same way.

The SEO basics

A few simple things will help your About page show up when people search for you:

1. Use your full name in the page title and the first sentence. "About — Jane Doe" or "Jane Doe — Product Designer."
2. Use your role and category in the meta description. Search engines and AI overview answers use this for snippets.
3. Link out to the work you reference. A linked mention of a project or publication tells search engines what the page is about.
4. Include the city or region you work in, especially if your work is location-influenced.
5. Add a `Person` schema (JSON-LD) with your name, role, URL, and (if relevant) sameAs links to your public profiles.

You don't need keyword stuffing. The most useful signal is that the page reads like a real biography of a real person doing real work.

What every website bio should link to

• Your strongest two or three pieces of work (project pages, publications, talks).
• A contact method (email, contact form, or one social profile).
• Your newsletter or writing, if you have one.

What it shouldn't link to: your full CV (link to a dedicated page if you have one), every social profile you've ever made, or every podcast you've appeared on.

A photo and a caption

The single small detail that makes a personal About page feel finished: a photo with a caption. The caption can be one line — "Austin, 2026" — but it transforms the page from a template into something specific.

Use the generator

Biography.co's Professional Bio Generator will write the two paragraphs for you from a set of notes — in your chosen tone, length, and point of view. Run it on third person first to keep the draft honest, then flip to first person at the end if you want it.