Executive Coach biography playbook
Who you coach, what changes, and how your engagements are structured.
What the reader is hiring this bio to do
Executive coach bios are read by senior leaders, internal HR, and CHROs sourcing coaches. They are scanning for specialization, methodological depth, and the cost of an engagement.
Credibility signals to include
- Population coached (C-suite, VP, first-time managers, founders).
- Methodology (Hogan, MBTI, IDI, CTI, ICF-credentialed).
- Industries covered.
- Operator background, where it exists.
- Engagement structure and approximate cost.
Avoid in this industry
- Generic transformation language.
- Failing to indicate engagement cost or duration.
- Listing every framework.
Structure
Preferred structure for the bio
A reliable order that performs in this field. Adjust to the venue.
- 1Name, practice, population, industries.
- 2Methodology and credentials.
- 3Operator background.
- 4Engagement structure.
- 5Personal sentence and contact.
Tone
How this industry's bios should sound
Quiet, senior, and specific. The bio should sound the way a partner at a small firm would describe themselves at a dinner.
Lengths
Recommended lengths by venue
Openings
Opening formulas that work in this field
Open with population coached.
Robert Yi coaches first-time CEOs and Chief People Officers at Series B through Series E B2B software companies.
Worked examples
One hundred words. Fifty words.
Robert Yi coaches first-time CEOs and Chief People Officers at Series B through Series E B2B software companies. His practice is built around twelve-month engagements with three principals per year, blending Hogan and 360-feedback diagnostics with monthly working sessions structured around the leader's calendar. Before founding his practice in 2019, Robert was Chief People Officer at a fintech acquired by Visa in 2017, and earlier a senior leader at McKinsey's organization practice. He holds an ICF PCC credential, an MBA from Stanford, and is the author of a quarterly letter for first-time CEOs at yi.practice. He is based in Atlanta.
Robert Yi coaches first-time CEOs and CPOs at Series B-E B2B SaaS companies. Three principals per year, 12-month engagements; Hogan and 360 diagnostics. Prior: CPO at a Visa-acquired fintech; McKinsey org practice. ICF PCC; Stanford MBA. Quarterly letter at yi.practice. Atlanta.
Vocabulary
Words to reach for — and words to handle with care
Cross-references
Frameworks and voices this playbook pairs with
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