General Contractor biography playbook
Trade history, license, scope, and reference projects.
What the reader is hiring this bio to do
Clients read GC bios to decide whether to invite a bid. They want trade depth, license number, the kinds of projects you take, and how to verify your work.
Credibility signals to include
- Company name, role, license number, jurisdictions.
- Trade history and years in practice.
- Project scope (custom homes, renovations, commercial T.I., multi-family).
- Reference projects with neighborhood or scale.
- Affiliations (NAHB, BIA, NARI).
Avoid in this industry
- Stock-photo construction language.
- Failing to include license number.
- Inflated project counts.
Structure
Preferred structure for the bio
A reliable order that performs in this field. Adjust to the venue.
- 1Name, role, company, license, region.
- 2Trade background and scope.
- 3Reference projects.
- 4Affiliations and certifications.
- 5Personal sentence and contact.
Tone
How this industry's bios should sound
Plainspoken, trade-fluent, and oriented around projects. Read it the way you would write a project quote — clear, signed, and specific.
Lengths
Recommended lengths by venue
Openings
Opening formulas that work in this field
Open with company, license, and trade region.
Marco Russo is the founder of Russo Building, a residential general contractor (CSLB #1023948) serving the East Bay since 2009.
Worked examples
One hundred words. Fifty words.
Marco Russo is the founder of Russo Building, a residential general contractor (CSLB #1023948) serving the East Bay since 2009. The firm specializes in whole-house renovations and ADU construction in Berkeley, Oakland, Albany, and El Cerrito, with a typical project size between $400K and $1.8M. Marco came up through framing — eight years as a journeyman carpenter with Local 713 — and still walks every active site weekly. Recent reference projects include a 2024 craftsman whole-house in North Berkeley, a 2023 mid-century ADU in Rockridge, and a 2022 hillside addition in Oakland's Upper Rockridge. Russo Building is licensed, bonded, and a member of the Berkeley NARI chapter.
Marco Russo, founder, Russo Building (CSLB #1023948). East Bay residential GC since 2009. Whole-house renovations and ADUs, $400K-$1.8M typical. Came up through framing (Local 713). Recent: North Berkeley craftsman, Rockridge ADU, Upper Rockridge addition. Licensed, bonded, Berkeley NARI member.
Vocabulary
Words to reach for — and words to handle with care
Cross-references
Frameworks and voices this playbook pairs with
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