Personal Trainer / Strength Coach biography playbook
Who you train, what you train them for, and your certifications.
What the reader is hiring this bio to do
Prospective clients read trainer bios looking for fit. They want to know whether the trainer has worked with people like them and whether the credentials and gym setting fit their goals.
Credibility signals to include
- Certifications (NSCA, CSCS, NASM).
- Specialty populations: postpartum, masters athletes, runners, golfers, rehab.
- Years training and gym affiliation.
- Notable client outcomes or affiliations.
- Modalities (powerlifting, conditioning, kettlebell, mobility).
Avoid in this industry
- 'Transform your body' copy.
- Listing every certification course.
- Implausible outcome claims.
Structure
Preferred structure for the bio
A reliable order that performs in this field. Adjust to the venue.
- 1Name, role, gym or independent, region.
- 2Specialty populations and goals.
- 3Certifications and training pedigree.
- 4Modalities and structure of programming.
- 5Personal sentence and how to book.
Tone
How this industry's bios should sound
Warm, direct, and disciplined. Avoid hype. Specifics build trust faster than enthusiasm.
Lengths
Recommended lengths by venue
Openings
Opening formulas that work in this field
Open with the population and goal you specialize in.
Vivian Reyes is a strength coach at City Strength in Brooklyn, working primarily with postpartum runners returning to marathon training.
Worked examples
One hundred words. Fifty words.
Vivian Reyes is a strength coach at City Strength in Brooklyn, working primarily with postpartum runners returning to marathon training. She holds the NSCA's Certified Strength and Conditioning Specialist (CSCS) credential and is a Pre-and-Postnatal Coach through Girls Gone Strong. Vivian programs in twelve-week blocks, blending barbell strength work with cyclical conditioning and gradual mileage reintroduction. She has coached five clients to a sub-3:30 marathon after a second child and currently maintains a small roster of about fourteen one-on-one clients. Vivian lives in Crown Heights and accepts new clients twice a year via vivianreyescoaching.com.
Vivian Reyes, strength coach at City Strength, Brooklyn. Specializes in postpartum runners returning to marathon training. NSCA CSCS; GGS Pre-and-Postnatal Coach. Twelve-week programming, ~14 active clients. Five clients to sub-3:30 marathons post-second-child. Books twice a year at vivianreyescoaching.com.
Vocabulary
Words to reach for — and words to handle with care
Cross-references
Frameworks and voices this playbook pairs with
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