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Technology · Industry Playbook

UX / Product Designer biography playbook

Show the surfaces, not the certifications.

What the reader is hiring this bio to do

Designers reading another designer's bio are testing one thing: does this person have taste? Taste is signalled by the company kept, the surfaces shipped, and the discipline of the writing itself. A sloppy designer bio is the strongest negative signal.

Credibility signals to include

  • Named products and surfaces you designed (a specific tab, a specific flow, a specific feature).
  • Design systems you contributed to or built, with the company.
  • Awards judged by peers, not by buyers (Communication Arts, Type Directors Club, AIGA 50 Books).
  • Talks given at design conferences, with venue and topic.
  • A portfolio URL that the reader can verify in one click.

Avoid in this industry

  • 'User-centered designer.' Every designer claims this. None are differentiated by it.
  • Listing every Figma plugin you have used.
  • Vague aesthetic claims ('clean', 'modern', 'minimalist') without surfaces to point to.
  • Mixing graphic design and product design without distinguishing — they are different practices to a hiring reader.

Structure

Preferred structure for the bio

A reliable order that performs in this field. Adjust to the venue.

  1. 1Current role with named company and named surface or system.
  2. 2One prior named role and shipped surface.
  3. 3Specialty depth: design systems, motion, type, IA, research, prototyping.
  4. 4Recognition or publication if applicable.
  5. 5Personal sentence with portfolio link.

Tone

How this industry's bios should sound

Designer bios reveal taste through restraint. Short sentences. No exclamation marks. Adjectives kept to one per paragraph at most. The bio's discipline is the same discipline a hiring reader expects to see in the work.

Lengths

Recommended lengths by venue

Portfolio About120 - 200 words
Dribbble / Behance bio1 - 3 sentences
Design conference bio60 - 100 words
Studio team page40 - 80 words

Openings

Opening formulas that work in this field

Surface-Lead

Open with the surface you designed that the reader will recognize.

Eli designed the original onboarding for Linear's Slack integration and now leads design at Raycast's command palette team.
System-Lead

Open with the design system or library you contributed to.

Eli leads the design system team at Stripe, the same team that maintains the open-source primitives behind stripe.dev.

Worked examples

One hundred words. Fifty words.

100-word example

Mira Adesina is a product designer at Figma, where she works on the FigJam canvas team and previously led the redesign of the file-browser surface. Before Figma, she spent four years at Coinbase on the consumer-app design system, contributing to the in-house pattern library that now ships across six client products. Mira's typography work for the BlackTech Pipeline conference series won the AIGA 50 Books / 50 Covers award in 2024. She lives in Lagos and London, and keeps a small portfolio of personal type experiments at miraworks.studio.

50-word example

Mira Adesina is a product designer at Figma on the FigJam canvas team. Previously at Coinbase on the consumer design system. AIGA 50 Books award (2024) for typography. Based between Lagos and London. Portfolio at miraworks.studio.

Vocabulary

Words to reach for — and words to handle with care

Words to reach for
designedredesignedshippedrebuiltledset the type forstructuredprototypedresearched
Handle with care
user-centereddelightfulelegantintuitivethinker-doerT-shapeddesign-led

Cross-references

Frameworks and voices this playbook pairs with

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