Founder Bio Template

A copyable founder bio template designed to build trust without sounding inflated. Three variations below cover the most common venues.

When to use this template

• Company About pages
• Press kits and media one-sheets
• Founder LinkedIn profiles
• Investor decks (team slide)
• Conference and podcast intro bios

The template (website version)

[NAME] is the founder of [COMPANY], a [COMPANY CATEGORY] for [TARGET CUSTOMER]. [She/He/They] started [COMPANY] in [YEAR] after [SPECIFIC OBSERVATION OR EXPERIENCE THAT MOTIVATED THE COMPANY]. Before [COMPANY], [NAME] was the [PRIOR ROLE] at [PRIOR COMPANY], where [she/he/they] [SPECIFIC OUTCOME OR RESPONSIBILITY]. [COMPANY] has worked with [NUMBER]+ customers — including [TWO TO THREE NAMED EXAMPLES] — to [SPECIFIC OUTCOME]. [NAME] lives in [CITY], where [she/he/they] runs the [COMPANY OR TEAM SIZE] and [SECONDARY ACTIVITY].

A filled example

Jane Doe is the founder of Example Studio, a design partner for B2B SaaS companies. She started Example Studio in 2019 after watching well-built features at her previous company fail to convert because the onboarding flows were unclear. Before Example Studio, Jane was the lead designer at Pendo, where she rebuilt the activation flow for the company's flagship product. Example Studio has worked with forty-plus companies — including HelloSign, Pendo, and Hex — to reduce churn and lift activation. Jane lives in Austin, Texas, where she runs the studio with a team of six and writes occasional notes for founders at examplestudio.com/notes.

That's 138 words.

Investor-deck variation

Shorter and more credibility-dense. Cut the human-detail line. Lead with prior named roles and specific outcomes.

[NAME] is the founder of [COMPANY]. Previously [PRIOR ROLE] at [PRIOR COMPANY] ([SPECIFIC OUTCOME]). Before that, [SECOND PRIOR ROLE] at [SECOND PRIOR COMPANY]. [NAME] holds [DEGREE] from [SCHOOL, IF NAME-RECOGNIZED].

Example:

Jane Doe is the founder of Example Studio. Previously lead designer at Pendo, where she rebuilt the activation flow for the flagship product (activation lift: 34%). Before that, senior designer at HelloSign. Jane holds an MFA from RISD.

Press kit variation

Third-person, fact-dense, ready for journalists. Includes a press contact at the end.

[NAME] is the founder of [COMPANY], a [COMPANY CATEGORY] for [TARGET CUSTOMER], based in [CITY]. [She/He/They] started [COMPANY] in [YEAR] after [MOTIVATION]. Previously, [NAME] was [PRIOR ROLE] at [PRIOR COMPANY] and [SECOND PRIOR ROLE] at [SECOND PRIOR COMPANY]. [COMPANY] has [SPECIFIC TRACTION OR OUTCOME], including work with [NAMED CUSTOMERS]. [NAME] has been featured in [TWO NAMED PUBLICATIONS] and has spoken at [TWO NAMED EVENTS]. Press contact: [NAME], [EMAIL].

Common mistakes

1. Passion as motivation. "She started Example Studio because she's passionate about helping companies grow" is invisible. Replace with the specific observation or experience that motivated the company.
2. Vague traction. "Has worked with many leading companies" tells the reader nothing. Name the companies.
3. Long lists of prior jobs. Two prior roles is plenty; more becomes a CV.
4. Imbalanced co-founder bios. Keep co-founder bios roughly the same length, in the same voice.
5. Missing the human detail. Even an investor wants one sentence of texture. Save it for the final position in the website and press kit versions.

Tips for filling in the template

• Specific observation: what did you see that made you start the company? Be concrete — "watched well-built features fail to convert" beats "saw an opportunity in the market."
• Specific prior outcome: numbers if you have them, named projects if you don't.
• Named customers: two or three. More feels anxious.
• Specific traction: activation lifts, customer counts, revenue (only if disclosed), market reached.

Or auto-fill it

Biography.co's Founder Bio Generator writes the website, investor, and press-kit versions in one pass. It uses only the facts you provide; it does not invent customers, awards, or numbers.